Study Structure (Marketing Non-Thesis Track)
|
 |
 |
Bachelor of Marketing
(Faculty of Business and Tourism)
|
Year 1 (Foundation Year) |
| No. |
General Courses
|
Credit |
| 1 |
Khmer History |
1.5 |
| 2 |
Introduction to Computer |
3 |
| 3 |
General Administrative Affairs |
3 |
| 4 |
Business Concepts for English Practice I |
3 |
| 5 |
Introduction to Business |
1.5 |
| 6 |
Basic Accounting I (Principle of Accounting) |
3 |
| 7 |
Khmer LIterature, Culture & Civilization |
1.5 |
| 8 |
Business Mathematics |
3 |
| 9 |
Economics (Microeconomics) |
3 |
| 10 |
Business Concepts for English Practice II |
3 |
| 11 |
Introduction to Basic Management |
3 |
| 12 |
Basic Accounting II (Principle of Accounting) |
1.5 |
|
Subtotal Credit
|
30
|
|
Year 2 |
No.
|
Field of Concentration
|
Credit |
| 1 |
Basic Marketing |
3 |
| 2 |
Business Statistics I |
3 |
| 3 |
Customer Service |
3 |
| 4 |
Company and Contract Law |
3 |
| 5 |
Financial Accounting |
3 |
| 6 |
Marketing Management |
3 |
| 7 |
Business Statistics II |
3 |
| 8 |
Human Resource Management |
3 |
| 9 |
Financial Management |
3 |
| 10 |
Cost Accounting |
3 |
| 11 |
Marketing Research |
3 |
| 12 |
Office Management |
3 |
| 13 |
Macroeconomics |
3 |
| 14 |
Benchmarking |
3 |
| 15 |
Strategic Marketing |
3 |
| 16 |
Consumer Behavior |
3 |
| 17 |
SPSS |
3 |
| 18 |
Promotion Strategy |
3 |
| 19 |
Sales Management |
3 |
| 20 |
Research Methodology |
3 |
|
Subtotal Credit |
60 |
|
Year 3 |
| No. |
Electives |
Credit |
| 1 |
Tatal Quality Management
|
3 |
| 2 |
Public Relation
|
3 |
| 3 |
Marketing Channels
|
3 |
| 4 |
International Marketing
|
3 |
| 5 |
Marketing Service
|
3 |
| 6 |
Marketing Planning |
3 |
| 7 |
Time Management |
3 |
| 8 |
Pricing Strategy |
3 |
| 9 |
Logistics Management |
3 |
| 10 |
New Product Management |
3 |
|
Subtotal Credit |
30 |
|
Year 4 (Examination)
|
| Total Credit = 120 Credits |
|
